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mmsonline.com June 2014 MMS 109 feature partnerships," he says. In the case of every joint innovation, this will involve both parties laying out a vision of where they want to be as partners once their idea has matured through 5, 10 or 20 years, and what success looks like to each party. "Boeing can't succeed alone," Mr. Hoffman stresses. The aircraft OEMs face such large order backlogs today that the need to advance manu- facturing capability surpasses what any company can achieve on its own. Greg Morris, additive technologies leader with GE Aviation, spoke at the previous TRAM conference. Back then, he was president of Morris Technologies; his additive manufacturing business had not yet been purchased by GE. This year, in addition to TRAM, Mr. Morris will be part of a new half-day event at IMTS: the Additive Manufacturing Workshop. He will answer questions at this event about the current and coming impact of additive manufacturing. Read more in the box on the facing page. At the same time, those multi-year backlogs also provide the reason for real optimism and confidence. "We still have a cyclical industry, but our abil- ity to weather a downturn is greater than it has ever been," he says. He looks forward to engag- ing the TRAM audience about the bright future that the people and companies engaged in this industry are likely to share. 0614_MMS_Tram.indd 109 5/14/2014 8:45:49 AM